Project Overview

I collaborated with Shoply to optimize their e-commerce platform's user journey from product discovery through checkout.

Design Process

• Analytics Review: Identified drop-off points via heatmaps and conversion funnels.

• Usability Testing: Facilitated remote testing sessions for desktop and mobile users.

• Prototyping: Designed and tested 3 new checkout flow variations.

Outcome

The improvements resulted in a 22% increase in conversion rate and measurable decreases in cart abandonment.